California CCPA ADMT Regulations
Obligations Covered
Provisions (2)
Consumer Transparency for ADMT #
Requirements
| Requirement | Details |
|---|---|
| Pre-use notice | Conspicuous notice before ADMT use describing purpose, how it works, outputs, and available consumer rights (§ 7220) |
| Opt-out right | Consumers may opt out of ADMT in significant decisions; opt-out link required in pre-use notice (§ 7221) |
| Access right | Consumers may request information about the business's use of ADMT with respect to them (§ 7222) |
| Appeal mechanism | Consumers may appeal ADMT-based decisions affecting them |
| No retaliation | Business may not retaliate against consumer for exercising ADMT rights |
Penalties
| Violation | Fine |
|---|---|
| Per violation | $2,500 standard; $7,500 intentional |
ADMT Risk Assessment #
Requirements
| Requirement | Details |
|---|---|
| Pre-processing assessment | Risk assessment required before initiating high-risk processing including ADMT for significant decisions (§ 7150–7152) |
| Human oversight evaluation | Must evaluate adequacy of human oversight in risk assessment (§ 7152) |
| Triennial review | Review and update every 3 years, or within 45 days of a material change (§ 7155(a)(2)–(3)) |
| Retention | Retain assessments for duration of processing or 5 years after completion, whichever is later (§ 7155(c)) |
| Submission to CPPA | Attestation submitted to CPPA on CPPA request; first general submission April 1, 2028 for 2026–2027 assessments (§ 7157) |
| Pre-2026 activities | Businesses with processing initiated before 2026 must complete risk assessment by December 31, 2027 (§ 7155(b)) |
Penalties
| Violation | Fine |
|---|---|
| Per violation | $2,500 standard; $7,500 intentional |