Does California CCPA ADMT Regulations require Explainability?

California • enacted

Yes — 1 provision

Requirements at a glance

This regulation imposes 5 specific requirements for Explainability across 1 provision:

Consumer Transparency for ADMT #

Obligation:
Transparency
enacted
Effective:
Jan 1, 2027
Risk tier:
all
Scope:
deployers

Requirements

RequirementDetails
Pre-use noticeConspicuous notice before ADMT use describing purpose, how it works, outputs, and available consumer rights (§ 7220)
Opt-out rightConsumers may opt out of ADMT in significant decisions; opt-out link required in pre-use notice (§ 7221)
Access rightConsumers may request information about the business's use of ADMT with respect to them (§ 7222)
Appeal mechanismConsumers may appeal ADMT-based decisions affecting them
No retaliationBusiness may not retaliate against consumer for exercising ADMT rights

Penalties

ViolationFine
Per violation$2,500 standard; $7,500 intentional
View full regulation View obligation Obligation matrix