Does California CCPA ADMT Regulations require Explainability?

California • enacted

Yes — 1 provision

Requirements at a glance

This regulation imposes 5 specific requirements for Explainability across 1 provision:

Consumer Transparency for ADMT #

Obligation:
Transparency
enacted
Effective:
Jan 1, 2027
Risk tier:
all
Scope:
Businesses using ADMT to make a **significant decision** concerning a consumer. "Significant decision" means one resulting in the provision or denial of financial or lending services, housing, education enrollment or opportunities, employment or independent contracting opportunities or compensation, or healthcare services (11 CCR § 7001(ddd)). Each domain is defined in turn: housing excludes decisions based solely on availability, vacancy, or receipt of payment (§ 7001(ddd)(2)); education covers admission, credentials, and suspension or expulsion (§ 7001(ddd)(3)); employment covers hiring, work allocation and compensation, promotion, and demotion, suspension or termination (§ 7001(ddd)(4)). Advertising to a consumer is expressly not a significant decision (§ 7001(ddd)(6))

Requirements

RequirementDetails
Pre-use noticeConspicuous notice before ADMT use describing purpose, how it works, outputs, and available consumer rights (§ 7220)
Opt-out rightConsumers may opt out of ADMT in significant decisions; opt-out link required in pre-use notice (§ 7221)
Access rightConsumers may request information about the business's use of ADMT with respect to them (§ 7222)
Appeal mechanismConsumers may appeal ADMT-based decisions affecting them
No retaliationBusiness may not retaliate against consumer for exercising ADMT rights

Penalties

ViolationFine
Per violation$2,500 standard; $7,500 intentional
View full regulation View obligation Obligation matrix