Does Oregon Artificial Intelligence Companion Act (SB 1546) require Transparency & Disclosure?

Oregon • enacted

Yes — 1 provision

Requirements at a glance

This regulation imposes 3 specific requirements for Transparency & Disclosure across 1 provision:

Artificial Intelligence Companion Disclosure #

Obligation:
Transparency
enacted
Effective:
Jan 1, 2027
Risk tier:
limited-risk
Scope:
Operators — persons that control or make an artificial intelligence companion or companion platform available to users in Oregon (§ 1(1)(d)). An artificial intelligence companion is a system using AI, generative AI, or emotion-recognising algorithms designed to simulate a sustained human-like platonic, intimate, or romantic relationship by retaining information across sessions, asking unprompted questions on emotional topics, and sustaining ongoing personal dialogue (§ 1(1)(a)(A)). Customer service, patient or resident care support, education, financial services, business operations, productivity, information analysis, internal research and technical assistance software; in-game bots confined to game topics; and stand-alone speaker or voice-assistant devices are excluded (§ 1(1)(a)(B))
upcominghigh-impact
Oregon's definition is narrower and more mechanical than California's — it requires all three of cross-session memory, unprompted emotional questioning, and sustained personal dialogue, so a system that merely remembers a user is outside the act. The minor-facing break reminder in § 1(4)(b)(B) is a session-flow mandate, not a copy change.

Requirements

RequirementDetails
Artificiality noticeWhere a reasonable person interacting with the companion or platform would believe they are interacting with a natural person, the operator must provide on the platform a clear and conspicuous notice that the user is interacting with artificially generated output and not a natural person (§ 1(2))
Minor disclosureIf the operator knows or has reason to believe a user is a minor, the operator must cause the companion to disclose to the user that the user is interacting with artificially generated output (§ 1(4)(b)(A))
Three-hour break reminderFor those minors, provide a clear and conspicuous reminder at least every three hours of interaction that the user should take a break, together with a further reminder that the user is interacting with artificially generated output (§ 1(4)(b)(B))

Penalties

ViolationFine
Private right of actionAn individual who suffers an ascertainable loss of money or property or other injury in fact from a violation of section 1 may sue for the greater of actual damages or statutory damages of $1,000 per violation, plus an injunction (§ 2(1))
Attorney feesA court may award a prevailing plaintiff attorney fees and costs (§ 2(2))
Cumulative liabilityRecovery does not relieve the operator of any duty, remedy, or obligation under other applicable law (§ 2(3))
Agency enforcementNone. The act confers no enforcement role on the Attorney General or any other state body
View full regulation View obligation Obligation matrix