Does California CCPA ADMT Regulations require Explainability?
California • enacted
Yes — 1 provision
Requirements at a glance
This regulation imposes 5 specific requirements for Explainability across 1 provision:
- Pre-use notice — Conspicuous notice before ADMT use describing purpose, how it works, outputs, and available consumer rights (§ 7220)
- Opt-out right — Consumers may opt out of ADMT in significant decisions; opt-out link required in pre-use notice (§ 7221)
- Access right — Consumers may request information about the business's use of ADMT with respect to them (§ 7222)
- Appeal mechanism — Consumers may appeal ADMT-based decisions affecting them
- No retaliation — Business may not retaliate against consumer for exercising ADMT rights
Consumer Transparency for ADMT #
Requirements
| Requirement | Details |
|---|---|
| Pre-use notice | Conspicuous notice before ADMT use describing purpose, how it works, outputs, and available consumer rights (§ 7220) |
| Opt-out right | Consumers may opt out of ADMT in significant decisions; opt-out link required in pre-use notice (§ 7221) |
| Access right | Consumers may request information about the business's use of ADMT with respect to them (§ 7222) |
| Appeal mechanism | Consumers may appeal ADMT-based decisions affecting them |
| No retaliation | Business may not retaliate against consumer for exercising ADMT rights |
Penalties
| Violation | Fine |
|---|---|
| Per violation | $2,500 standard; $7,500 intentional |